Art Basel | 2014
AIRBALL: SNARKITECTURE VS. ALCHEMIST
Airball centered around a custom basketball-inspired concept designed by Snarkitecture installed adjacent to the Alchemist space on Level 5 of 1111 Lincoln Road. The interactive experience was conceived through a collective voice bringing together fashion, sports, architecture, street culture and design. The centerpiece of the installation was an all-white elevated arena in which visitors played ball and competed side-by-side on two fully custom basketball arcade-style shootouts. Upon entering the installation, viewers were able to experience the courtside thrill of an arena from the locker room. Tiered bleacher seating flanked each side of the entrance, inviting people to relax and hang out while watching others play basketball on the shootout. Exclusive Airball merchandise featured retail collaborations with Rick Owens, Chrome Hearts, DRx Romanelli x Cali Thornhill DeWitt, Stampd, Del Toro, County of Milan, Rochambeau, Hall of Fame, KTZ, New York Sunshine and Happy Socks.