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Heineken100 program

November 2015 


In 2015 Alchemist participated in the #Heineken100 program, a collaboration between the legendary brewer and several regional retail partners including KITH in New York City, RSVP in Chicago, Union in Los Angeles and Concepts in Boston. For the partnership, Alchemist developed a custom six-pack of molded beer bottle candles which were unveiled at a memorable event just outside of the Level 5 space at 1111 Lincoln Road.


“I am honored to represent the city of Miami for this year’s #Heineken100 program,” said Alchemist Founder Roma Cohen. “I wanted to create something that immediately brings the brand to mind, so we carefully spot color-matched vegetable dye to get the exact hue of Heineken green. The six-pack is almost a mini-artwork that is both fun and nostalgic - and it would look great in anyone’s office!”